Sustainable Sportswear Market Growth Analysis (2023)

By Alex Assoune

Activewear or sportswear is workwear that improves athlete performance during sports or physical fitness activities by improving body movement compared to normal clothing.

The sportswear market has been growing at a rapid rate during the past few years. The global active apparel market was USD 119.08 billion in 2017 and is expected to rise to USD 216.87 billion by 2025.

In parallel, the green movement is booming. Consumers are demanding more environmentally friendly clothing. The opportunity for ethical and sustainable functional clothing within the activewear market is huge. Here is our in-depth analysis.

Make sure to read up our Ultimate ethical fashion FAQ to better understand sustainability in the fashion industry.

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The global sportswear market growth

There are unique advantages of wearing activewear, such as breathability, quick-drying, static resistance, thermal resistance, and chemical resistance. These properties increase sportswear acceptance among consumers, which drives market growth.

The sportswear market is currently characterized by rapidly increasing demand.

The increasing health awareness of consumers and the increasing enthusiasm for sports and fitness among female consumers have driven the growth of the market.

The increasing popularity of sportswear significantly supports the expansion and opening of new sales outlets online and offline.

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Transitions between sportswear and casual wear have led to the formulation of athleisure, which is common in developed regions such as North America and Europe as both casual and sportswear.

The ongoing trend of pursuing a healthy body and maintaining a healthy lifestyle is one of the key factors driving North America's sportswear market growth.

According to a report by Allied Market Research, the global active apparel market was USD 119.08 billion in 2017 and is expected to rise to USD 216.87 billion by 2025.

The American market for active clothing is the largest in the world with a sales share of 36%.

The women's sportswear market was valued at USD 124.65 billion in 2017 and is expected to grow at an average annual growth rate of 8.2% between 2018 and 2026.

With a sales increase of 0.2 percent in 2017, the total sales of the fashion industry in Germany was around 35 billion euros (thereof around 60% textiles, 40% clothing) and is thus the leader in Europe. The industry is very well positioned.

The textile segment increased by 2.9 percent. The number of employees increased by 0.8 percent in 2017. The German textile and fashion industry consist of around 1,400 predominantly small and medium-sized companies, according to the German Federal Statistical Office (2017).

This industry employs approx. 135,000 people in Germany and is the second-largest consumer goods industry in Germany after the food industry, 1,400 employees work in research and development. There are also 16 textile research institutes.

With a sales increase of 7.7 percent in 2017, technical textiles, in particular, are in demand on the domestic and international markets. Research-related and innovative textile applications from Germany enjoy a high reputation worldwide.

The industry stands for change, modernity, and innovation. The German textile industry is a market leader and pioneer for innovative textiles. New research results and creative ideas are systematically translated into innovative products.

The strong products of the textile and clothing industry enjoy an excellent reputation at home and abroad, which can also be seen in the growing sales. Exports are developing positively in both segments, and exports are increasing by a total of 1.2 percent, according to the U.N. Comtrade Database (International Trade Statistics).

This reflects the high relevance of the eurozone for the German textile and fashion industry. Exports to the euro area have a particularly positive effect on the textile segment and also for sales as a whole.

The total turnover of the sports and fitness article industry in Germany in 2017 was around 7.5 billion euros. Two factors regularly determine the sales success of the industry: the weather and prominent sporting events.

A major, medium-term trend is consumer health awareness, which is leading to growing sales of fitness clothing and equipment.

The increasing sports activities beyond the 50s and 60s and the growing interest of women in more and more sports are also stabilizing the industry.

Women are willing to spend more on high-quality products and quality than men.

The interest in new sports equipment, new sports and fitness trends changes quite quickly, and with it the demand for special ranges in specialist shops.

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For new sportswear brands now entering this already very crowded market, it is crucial to develop a feeling for current trends and to design their range accordingly.

Many customers prefer to buy from specialist retailers because they expect a better assortment and greater advisory skills from the seller.

Customers also expect a range of products from the specialist retailer that requires a restriction of the product range or the brands offered. Buyers expect technical competence concerning the products offered.

Sustainable Sportswear Market Growth Analysis (1)


The global eCommerce apparel market growth

The total turnover of online trade and mail orders in Germany is around 50.3 billion euros.

The online sales channels offer various advantages, e.g. ease of shopping, wide availability of options, easy returns, and faster delivery, which supports the growth of online shopping.

The decisive factor for success in the industry is the marketing strategy, to formulate the purchase arguments for a target group of buyers, once identified, and to make yourself known accordingly.

The “multi-channel” strategy is particularly successful for women who still spend a lot more than men when shopping online.

Sales on online platforms hold the largest market share in e-commerce (around 47%).

However, marketplaces such as Amazon or eBay were only able to increase their sales poorly in 2018 and have lost importance accordingly, to the rapidly growing group of specialized online shops, whose market share has now reached around 15 percent (plus 14% in sales in 2018, according to BEVH).

Clothing remains the strongest segment in transportation as well as in eCommerce.

New brands cannot compete directly with giants like Amazon. New opportunities lie in the area of ​​specialized apparel, i.e. in market gaps that are too small for brick-and-mortar retail and require special knowledge.

Even large companies no longer offer everything, but make special offers for every target group (e.g. fashion for young people, for sizes 34 or 48).

Search engines, internet advertising, and advertising campaigns make it easier to be found today.

What is essential for customer loyalty are the user-friendliness (read: clarity, logical navigation, clear visual design) of the online shop as well as the simple and reliable processing of orders (shipping options, punctuality, traceability of delivery, etc., according to a study by IfH Cologne, 2012).

Another result of the study shows: Almost a quarter of those surveyed became aware of an online shop from which they ultimately bought, through recommendations from friends.

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Social media is now a high priority marketing channel for most audiences over traditional ad placement. On social media, potential customers can be addressed in greater detail and at a lower cost.

Nine out of ten online retailers are represented there and at least link to their website. With the now achieved technical progress on the internet, new companies can start and build up at a low cost.

Sustainable Sportswear Market Growth Analysis (2)


Sustainable, ecological and fair fashion

Customers are becoming more environmentally conscious. The development of green textiles and their use in the formulation of active clothing will create lucrative opportunities for market participants in the future.

A report by the University of Cambridge MBA students Diane Albouy and Olabisi Adesida shows that consumers consider sustainability to be the fourth most important criterion when it comes to buying fashion (57%).

According to the report, the three biggest obstacles preventing consumers from buying sustainable fashion are lack of knowledge and visibility of sustainable clothing, high price for sustainable fashion and "limited" style. Companies dealing with these issues have a clear advantage in the market.


“Sustainability is gaining traction in the fashion world. Consumers, particularly Millennials and Generation Zs, are becoming increasingly aware of the challenges of sustainability, leading to changes in shopping habits and expectations for better, more sustainable products and new ways of consuming fashion.”

The sustainable and fair fashion market has grown enormously in recent years. Sales of fair trade products in Germany in 2005 were 72 million euros, by 2017 it was 1.3 billion euros.

Sustainable, ecological and fair fashion is no longer a niche product. The market is growing steadily.

In times of climate change, scarce resources and increasing environmental awareness, sustainability aspects are becoming increasingly anchored in the minds of consumers, in addition to other purchase criteria such as price and quality.

Most consumers appreciate certifications and expect quality and durability.


Read up our article What is sustainable fashion if you are unsure what to look for when shopping for sustainable fashion.

Most sustainable fashion shops and labels are still largely unknown. There is an enormous potential for new sustainable sportswear brands.

Not only because of the already conscious consumers but above all for the large proportion of consumers who are not informed yet.

(Video) Global Sports Apparel Market Growth

Both the fashion industry and the general public are aware of the need to take a more sustainable approach to the manufacturing and consumption of apparel.

Well-known brands and retailers have been considering how to improve fashion's ecological footprint and have developed strategies to adopt a circular model.

A new manifesto on the circularity of textiles was published at the Copenhagen Fashion Summit 2019.

In a unique collaboration between EURATEX (European Apparel and Textile Confederation), the Federation of the European Sporting Goods Industry (FESI), the Global Fashion Agenda (GFA), the International Apparel Federation (IAF) and the Sustainable Apparel Coalition (SAC), the manifesto demands existing and future EU policymakers to rethink tools to create a circular fashion system.

However, as highlighted in the 2018 Global Fashion Agenda report, small businesses lag in sustainability.

Many small businesses that form the backbone of the sector in Europe cannot contribute to the transition from wasteful to a restorative and regenerative industry.

Improved sustainable performance can help companies stay competitive in a market where consumers are rapidly changing their attitudes towards fashion and its negative consequences.

Sustainable Sportswear Market Growth Analysis (3)

Many consumers now buy high-quality casual clothing. They are also showing increasing interest in functional clothing and functional underwear.

There are many different target groups in the sustainable sportswear market, including hikers, climbers, surfers, divers, cyclists, sailors, campers, etc.

Over half of consumers buy in a sports shop or at other specialist retailers such as outdoor equipment suppliers, according to ISPO (2018).

Sportswear is an extremely fast-growing market in all segments, which not only benefits from the fitness wave but also current fashion trends.

Industry studies have shown that up to 80 percent of sportswear is not worn during sports but in everyday life.

What current sustainable sportswear trends are you already seeing today?

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About the Author: Alex Assoune

Sustainable Sportswear Market Growth Analysis (4) Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

FAQs

Is the sports apparel market growing? ›

The sports apparel market is projected to grow at a CAGR of 6.10% during the forecast period of 2022-2026.

What is the future of sportswear? ›

The global workout clothes market is so sizable that Future Market Insights has predicted it will reach 384.8 billion dollars by 2032, growing at a CAGR of 6.2 percent through 2032. The valuation of the workout clothes market was 210.8 billion dollars in 2022.

What are the trends in the sportswear industry? ›

Growth of “Athleisure”

The athletic apparel industry offers more options to allow wearers to transition easily between leisure and exercise. Some in the industry have dubbed this trend “Athleisure,” which now includes yoga pants, jogger pants, tank tops, sports bras, and hoodies.

How large is the market for sportswear? ›

The global sportswear market size was estimated at USD 262.51 billion in 2019 and is expected to reach USD 288.42 billion in 2020.
...
Report AttributeDetails
Market size value in 2020USD 288.42 billion
Revenue forecast in 2025USD 479.63 billion
Growth RateCAGR of 10.4% from 2019 to 2025
Base year for estimation2018
10 more rows

What is the growth rate of the sports industry? ›

This sports market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global sports market grew from $354.96 billion in 2021 to $496.52 billion in 2022 at a compound annual growth rate (CAGR) of 39.9%.

Is the sportswear market saturated? ›

The sportswear market is saturated and in order to build a successful business, you need to do something different. Building a business that solves an issue that isn't being tackled yet is the best way to grow and succeed in what's arguably one of the largest growing sectors in the sports market today.

What is the biggest challenge facing the sports industry? ›

What are the challenges faced by the Sports Industry?
  • Performance of athletes. For years, the industry has sought to control the performance of athletes by measuring times, distances, heights, etc. ...
  • Game Data. ...
  • Engagement of the public and fans.
22 Jun 2022

Is sportswear a niche or mass market? ›

If you were selling sportswear, you might consider mass marketing as the sportswear industry is worth around $62 billion in the US alone (as of 2019).

Which sports brand is the most sustainable? ›

10 of the most environmentally friendly running brands
  • Dryad. ...
  • BAM. ...
  • Sundried. ...
  • Cotopaxi. ...
  • Patagonia. ...
  • Zouma. ...
  • Vivobarefoot. ...
  • Finisterre.
18 Feb 2022

Why is the sportswear industry growing? ›

The market is projected to grow from USD 170.94 billion in 2021 to USD 267.61 billion in 2028 at a CAGR of 6.6% during the forecast period. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over.

What are the current trends in the marketing of sports? ›

Digitalization, individualization and sustainability are certainly three of the most important trends in the sports industry - and they also require a fundamental change in sports marketing.

Who is the market leader in sportswear? ›

Nike. Owned by: Nike, Inc. Nike remains the biggest sportswear brand in the world. With a revenue nearing $45 billion now, the Oregon-based American company has been and still is quite comfortably in the lead within the global sportswear market.

Is there a demand for sportswear? ›

According to Mobility Foresights, the global Sportswear Market size is ~$304 Billion in 2022 growing at a CAGR of 3.7% during the forecast period 2022 to 2027.

Who is the target market for sports? ›

Consumers with a keen interest in sporting events in their communities and cities. From soccer stadiums to racing clubs, sports venue visitors form a critical target audience for many brands looking to target sports enthusiasts.

How do you increase sales in sportswear? ›

How To Increase Sales In Clothing Business
  1. Optimize Your eCommerce Storefront. A clothing business without an online presence is missing out on key opportunities. ...
  2. Offer Tailored Fits. ...
  3. Boost Your Cash Flow. ...
  4. Stock up Inventory Ahead Of Festival Or Seasonal Sales. ...
  5. Expand Your Product Line And Refine Merchandising.

How is the sports industry growing? ›

The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.

What is the fastest growing sport in the world 2022? ›

And, pretty much anywhere you read about padel, it is sweepingly referred to as 'the world's fastest growing sport' – though how one defines this is still up for debate. All this said, padel is undoubtedly, on the move.

What is the fastest growing sport currently? ›

Pickleball mania. Hall is not alone in his passion for the game. A 2022 report from the Sports & Fitness Industry Association called it the fastest growing sport in America, with 4.8 million players nationwide (a near 40 percent increase from 2020).

How is sportswear sustainable? ›

Make sure it prioritises performance and longevity

The easiest way to purchase sportswear that is more sustainable is by investing in garments that will last for longer. Otherwise, you end up buying and discarding clothing at a higher rate which negatively impacts the environment.

Is sportswear an oligopoly? ›

Some thriving examples of oligopoly market are branded sportswear and sports goods (Nike, Adidas, Puma, Under Armour), entertainment (Universal, Sony, Warner), e-commerce (Flipkart, Amazon), telecom (Reliance Jio, Airtel, Vodafone), airlines (Indigo, SpiceJet, Jet Airways, AirAsia), etc.

Why is the athleisure market growing? ›

The increasing popularity of fitness activities, such as aerobics, running, weight training, and yoga, along with an increase in the number of women participating in fitness and sport-related activities, and surging memberships in gym and health clubs, is driving the demand for athleisure products.

What are the 3 constraints in sport? ›

Newell's classification [5] distinguishes three categories of constraints: organismic, environmental, and task-related. Organismic constraints are related to personal characteristics and are classified as structural or functional.

What are 3 issues in sports today? ›

The Biggest Issues Within Today's Sports
  • NBA Super Teams Ruining Sense of Competition.
  • MLB Fans are Simply Losing Interest.
  • NHL Stars Aren't Making the Money They Deserve.

What are 3 major issues in sports in our society? ›

An abundance of recent polling shows that fans and athletes alike want coverage of how sports impact society.
  • Demand for Coverage of Social Issues in Sports. ...
  • Racial Equality and Justice. ...
  • Gender Identity and Equality. ...
  • Mental Health Awareness. ...
  • Equal Pay in Sports. ...
  • Learning to Cover Social Issues in Sports.
11 Aug 2021

Why is sportswear so popular? ›

Behavioral psychology holds that people are more inclined to do things if they're Easy, Attractive, Social (ie other people are doing it) or Timely; sportswear scores highly on at least three of those four counts.

Is Gymshark a mass or niche market? ›

Gymshark have differentiated themselves in the saturated sportswear market by forming a niche. The brand offers both fashionable and innovative products, showing understanding of what their core demographic of 18-25 year olds want (Sutherland, 2018).

Which niche is most popular? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

What is Nike's sustainability plan? ›

The pioneering sportswear brand has set its 2021 sustainability goals, with the aim of reducing carbon emissions and creating long lasting products that have a minimal impact on the environment. First came the sneakers and swimwear crafted from recycled waste plastics.

What is Nike's strategy to increase sustainability? ›

By minimizing the environmental footprint, improving product innovation, and transforming manufacturing, Nike has repositioned its supply chain to use sustainability as a strategic growth engine.

What is Nike's sustainability policy? ›

Sustainability Goals

Nike plans to power owned-and-operated facilities with 100% renewable energy by 2025. The sportswear label has signed the United Nations Fashion Industry Charter for Climate Action. It aims to reduce its carbon emissions across its global supply chain by 30% by 2030.

What is the value of the sportswear industry? ›

Due to the COVID-19 pandemic, the global Sportswear market size is estimated to be worth USD 96230 million in 2021 and is forecast to a readjusted size of USD 121110 million by 2028 with a CAGR of 3.3% during the forecast period 2022-2028.

What are the 4 P's of sports marketing? ›

The four P's are product, price, place, and promotion. Each sports organization is going to utilize a different combination of these four P's. They'll each have a different product, a different price, a different place, and different promotions to attract any given target segment.

What are the 4 sport marketing strategies? ›

5 Essential Sports Marketing Strategies
  • Targeting a specific audience.
  • Creating engaging content.
  • Timing your content perfectly.
  • Building brand partnerships and sponsorships.
  • Using social media.
1 Aug 2022

What are the 5 Ps of sports marketing? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What is the most popular sportswear? ›

Which are the 10 Sportswear Brands we Selected?
  • Nike.
  • Adidas.
  • New Balance.
  • Puma.
  • Converse.
  • Reebok.
  • Under Armour.
  • Lululemon.
7 Oct 2022

What is the coolest sportswear brand? ›

The 15 most popular activewear brands of 2022
  1. lululemon. No list of the most popular athleisure brands would be complete without lululemon. ...
  2. Adidas. Last year was the year of Adidas—and we predict 2022 will be much of the same. ...
  3. Athleta. ...
  4. Bandier. ...
  5. Vuori. ...
  6. Under Armour. ...
  7. Fabletics. ...
  8. Nike.
4 Jan 2022

Which sport brand is richest? ›

Most valuable sports business brands worldwide in 2019 (in million U.S. dollars)
CharacteristicBrand value in million U.S. dollars
Nike36,800
ESPN13,100
Adidas11,200
Gatorade6,700
6 more rows
15 Dec 2021

What are the 3 types of sports marketing? ›

To simply put it, there are types of sports marketing: Marketing sports as a product, marketing through the promotion of sports, and grassroots marketing. There are many ways people consume sports, hence, sports marketing can take on many forms.

What are the 3 common target markets? ›

The three most common types of target marketing fall into demographic, geographic, or psychographic categories.

What are the 3 segments of the sport industry? ›

The sport industry includes three organizational sectors: public, nonprofit, and commercial. These are important categories for the different types of organizations involved in sport and are central to the creation and production of sport products, services, programs, and facilities.

What is the biggest advantage of sports marketing? ›

One of the first benefits of sports marketing is creating brand awareness, and drawing new and potential clients. As you align your brand with local sports teams, you will realise that you've positioned your brand to reach new audiences who might not be familiar with your product/services.

How can I promote my brand of sportswear? ›

Place your brand on popular fan sites and create an avenue to engage them both online and offline. Ensure you give your brand visibility in as many sporting events as possible. For example, you can offer to sponsor local leagues or local sporting events, such as marathons or family gaming events.

› market-analysis-summary ›

Gear Wear has segmented its market into two distinct segments. The first distinguishable segment is hardcore athletes. These are people who live and breathe to ...
Report for specialty independent sportswear retailers about how to compete effectively in the rapidly changing sportwear retail market.
Activewear has certainly taken off in both the fitness and fashion industries. The fact that consumers have taken it out of the gym and shifted activewear cloth...

Is there a demand for sportswear? ›

According to Mobility Foresights, the global Sportswear Market size is ~$304 Billion in 2022 growing at a CAGR of 3.7% during the forecast period 2022 to 2027.

Is the fashion industry growing 2022? ›

The sales figures for 2022 are forecast at $473.42 billion. This represents a fashion industry growth rate of 8.3 percent from 2021's figures.

Is the sportswear market niche or mass? ›

If you were selling sportswear, you might consider mass marketing as the sportswear industry is worth around $62 billion in the US alone (as of 2019).

Is the fashion industry still growing? ›

As a result, worldwide revenue and revenue per user (ARPU) are both projected to grow. In the US alone, the apparel and accessory industries accounted for 29.5% of all ecommerce sales in 2021. In Europe, it's expected that by 2025, each consumer will spend $999 on fashion-related items over the course of a year.

Who is the market leader in sportswear? ›

Nike. Owned by: Nike, Inc. Nike remains the biggest sportswear brand in the world. With a revenue nearing $45 billion now, the Oregon-based American company has been and still is quite comfortably in the lead within the global sportswear market.

What are the main segments of sportswear industry? ›

On the basis of product, the market is fragmented into sports footwear, apparel, and wearables. The apparel segment is projected to dominate the market due to the product being in high demand for various sports activities such as football, basketball, tennis, and others.

How do you increase sales in sportswear? ›

How To Increase Sales In Clothing Business
  1. Optimize Your eCommerce Storefront. A clothing business without an online presence is missing out on key opportunities. ...
  2. Offer Tailored Fits. ...
  3. Boost Your Cash Flow. ...
  4. Stock up Inventory Ahead Of Festival Or Seasonal Sales. ...
  5. Expand Your Product Line And Refine Merchandising.

Is sustainable fashion growing? ›

The sales share of sustainable clothing has also steadily risen to four percent in 2022, and the trend is forecast to continue, with the sales share set to reach over six percent by 2026. However, environmentally sustainable fashion does tend to be more expensive than average items.

What is the growth rate of the clothing industry? ›

Revenue in the Apparel market amounts to US$312.00bn in 2022. The market is expected to grow annually by 3.55% (CAGR 2022-2027).

Who is the target market for sports? ›

Consumers with a keen interest in sporting events in their communities and cities. From soccer stadiums to racing clubs, sports venue visitors form a critical target audience for many brands looking to target sports enthusiasts.

Which niche is most popular? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

Is Gymshark a mass or niche market? ›

Gymshark have differentiated themselves in the saturated sportswear market by forming a niche. The brand offers both fashionable and innovative products, showing understanding of what their core demographic of 18-25 year olds want (Sutherland, 2018).

What will happen to fashion industry in 2022? ›

We expect in 2022 that companies will seek fresh approaches to online creativity and commerce, with nonfungible tokens, gaming “skins,” and virtual fashion edging closer to the mainstream. Some brands over the past year expanded into the digital “metaverse,” rolling out virtual stores, gaming, and digital events.

Why is the clothing industry growing? ›

Ecommerce Fashion Industry Grows to $1 Trillion by 2025

Fueling this growth are two factors: penetration rates — as defined by “the share of active paying customers” — and ecommerce's share of retail fashion. Estimates project an overall increase in ecommerce penetration from 46.6% this year to 60.32% by 2024.

What are the four sectors of the fashion industry? ›

The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion.

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